<a href="{{ .Site.BaseURL }}" style="text-decoration: none;"> <div class="logo"> {{ if .Site.Params.Logo }} <img src="{{ .Site.Params.Logo.path }}" alt="{{ .Site.Params.Logo.alt }}" /> {{ else }} <span class="logo__mark">></span> <span class="logo__text">hello friend</span> <span class="logo__cursor"></span> {{ end }} </div> </a>